Knaresborough Dental Centre Dentist Yorkshire

About us

Dedicated to helping Yorkshire smile!

Vaues

Our values and vision

Committed to excellence

Putting our patients first

Working together as one

Our vision sets the direction of everything we do, how we work, how we behave and how we care for our patients. In order to continue to provide our patients with high quality standards of care and excellent customer service, it is essential that we all share the same values and attitude. We are passionate about what we do, our patients and our teams and therefore as an organisation we commit to our vision, values and behaviours.

Our Practices

We have practice located across West & North Yorkshire

Otley

Meet the Team

We have a team of passionate individuals ensuring we deliver a great service to our patients every day

Directors

Mike Brown

Co-Founder & Director

Jonathan Campbell

Managing Director

CMI Diploma in Management & Leadership (2016)
CIPD Diploma in Human Resource Management (2019)

Jonathan has extensive experience in senior operational and people management roles within the dental sector.

Joining the group in 2018 as Group Operations Manager, progressing to Group Head of Operations, and now leading the group, working closely with the Co-Founders as Group Managing Director.

Throughout his tenure, Jonathan has been a highly valued member of the leadership team and a key driver in establishing a strong, high‑performing leadership structure. His continued focus on service delivery, operational excellence, and sustainable business growth remains central to our success.

Leadership Team

Sue Berry

Head of Operations

CIPD Foundation Certificate in People Practice 2025

Hi, I’m Sue, Group Head of Operations at Target. I joined the organisation three years ago and stepped into my current role a year and a half ago. I’m passionate about developing people and creating a workplace where everyone feels supported, encouraged and able to thrive. I’m committed to maintaining high standards in everything we do and always looking for ways we can continue to grow and improve. I love working at Target because it’s truly inclusive, and there’s a genuine team feel that makes every day rewarding. Outside of work, I’m married and a proud mum to three grown‑up boys. I also have a Cavalier called Buddy who brings plenty of joy (and chaos!) to everyday life. I enjoy going to the gym with my friends, and now that we’re child‑free, my husband and I are happily working our way through our travel bucket list — one adventure at a time.

Joanna Firth

Growth Lead

I help spot new opportunities, boost the brand, and keep people genuinely excited and engaged across the company.
I also looks after the Patient Growth Team, keeping things running smoothly, supporting and coaching and making sure the team feels like a great place to work.
On a personal level, Joanna is based in Harrogate and is a proud mum of two, with a wonderful husband and a love for family days out.

Operations

Emma Young

Clinical Nurse Manager

Central Support

Chelsie

PA & Business Support Coordinator

Hi, I’m Chelsie. I started with Target in April 2024 as an Office Administrator, and my role has grown into PA & Central Support Coordinator to the three directors. I love what I do, especially working on social media and digital coordination, where I can bring together organisation and creativity to support the company’s online presence and communication. When I’m not at work, you’ll usually find me swimming, hiking, or spending time with my partner George&doggy Atlas.

Caroline

HR & Operations Coordinator

BA (Hons) Human Resource Management and Psychology 2025

I’m an HR professional who’s big on Learning & Development and Employee Engagement. I graduated from the University of Stirling in 2025 with a degree in Human Resource Management and Psychology. Before finding my way into HR, I worked as a pastry chef in Sweden which explains my love for creativity and people. When I’m not at work, you’ll usually find me out in nature, on a volleyball court or embracing my inner granny by crocheting (baby blankets are a current favourite!).

Richard Ford

Data & Reporting Coordinator

Richard started working for Target in 2023. Having started at the Ilkley practice, he now works at head office, doing a mixture of customer service and analytics. He prides himself on offering exceptional customer service, and enjoys getting lost in a spreadsheet or two.
Outside of work, Richard spends most of his time playing boardgames or writing. Having published one novella, he is now working on publishing his next novel. You can follow his writing journey over on his author's website: R.J. Ford Author | Fantasy Author